Join Operative at Cannes Lions

Date & Time
June 18, 2025 from 12:30PM to 2PM CEST
Location
Le Rooftop
67 Boulevard de la Croisette
Cannes, Provence-Alpes-Côte d 06400

Join us for an afternoon full of dynamic conversations and networking. Enjoy lunch, drinks, and panoramic views of the Croisette while engaging with industry peers:

12:30pm - 2pm: Lunch and networking with discussion kicking off at 1pm (session details below)

2pm - 4pm: Come by to meet with the team

The Big Screen’s Next Blockbuster: How NCM is Rewriting The Future of AI-Powered Ad Growth 

Catherine Sullivan, President of NCM

Johan Liljelund, CIO & EVP, DanAds

Robert Farazin, CEO, tvbeat

Justin Lebbon, Moderator

Ben Tatta, CCO at Operative

Together, they’ll explore the future of media, and the blueprint for AI-powered success in a cross-screen world.

Image caption

The Big Screen’s Next Blockbuster: How NCM is Rewriting The Future of AI-Powered Ad Growth

Join NCM and industry leaders for a dynamic conversation on the next frontier of advertising transformation—where AI, cross-screen planning, and unified reporting collide to unlock smarter monetization and sustainable revenue growth. This session unveils the groundbreaking solutions that empower media companies and advertisers to plan holistically, act programmatically, and monetize precisely.

Learn how AI is reshaping the business of advertising—from leveraging complex audience intelligence to powering ultra-accurate forecasting that minimizes loss and maximizes yield. Discover how unified planning across linear, digital, DOOH and CTV slashes operational drag and enables seamless buying and selling at scale.

Key Takeaways:

  • Smarter Forecasts, Stronger Margins: See how predictive accuracy reduces under-delivery, prevents revenue leakage, and protects premium inventory.
  • AI That Monetizes Audiences: Explore how intelligent segmentation unlocks untapped demand and drives performance across screens.
  • Unified Planning in Action: Hear how cross-platform workflows increase speed-to-market and reduce costs—without sacrificing strategy or scale.

RSVP

Event Ended

RSVPs are no longer available.

View on Google Maps →