Show Up. Level Up.
- Date & Time
- October 5, 2026 at 12PM EDT
- Location
-
Momentum Entrepreneurship Hub
510 S Main St
South Bend, IN 46601
Join us for a hands-on workshop with Sarah Andrews, Founder & Principal Consultant at Cupola CX, focused on designing customer experiences around what people actually need, value, and remember.
Sarah has spent the last 20 years helping organizations improve the way they care for customers, including work with healthcare systems, private equity-backed companies, B2B and B2C businesses, and municipalities.
In this session, you’ll work through practical customer experience tools you can take back to your business or team right away.
We'll explore:
- The five emotions you want customers to feel when they interact with your organization
- How to translate those emotions into real behaviors across customer touchpoints
- How to build customer personas around motivations and needs, not just demographics
- Practical CX tools for reducing friction and strengthening customer relationships
This is designed to be interactive, practical, and useful whether you are running a business, leading a customer-facing team, or building something new.
Meet your Facilitator
Sarah Andrews is the Founder & Principal Consultant of Cupola CX, where she helps organizations improve customer relationships by removing friction and designing experiences that build loyalty and revenue. She has spent 20 years working across healthcare, private equity-backed companies, B2B and B2C businesses, and municipalities, including 11 years at Press Ganey advising hospitals on patient experience.