In 2016, Penn State's Smeal College Career Center decided that they needed to overhaul how they were presenting digital resources and communicating with students. Knowing that career is a primary student motivator, they needed to find a way to deliver a more engaging and personalized experience.

While Smeal had plenty of student resources, they were all in different buckets - making it difficult to manage and hard for students to find.

This webinar will show how Smeal were able to use technology to create one communication hub that delivers a better experience for students, makes it easier to curate and present digital resources, and ensures that their digital identity doesn't look like it was created in the 90’s!

This webinar will show how the Business Career Center at Smeal was able to use technology to create one dynamic, visually appealing, communication hub that delivers a better experience for students, makes it easier to curate and present digital resources, and drives engagement!

This webinar will cover:

• What led to the decision to overhaul their digital resource strategy, including challenges they were trying to overcome
• The benefits to students and impact on staff. 
• The before and after and the impact to engagement
• Advice and recommendations based on their own strategic implementation of a plan for curating and communicating digital content
• Q&A