June 20, 2023

New Intros, New Ideas,

All About Perennials

Date & Time
June 20, 2023 from 8:30AM to 4:30PM EDT
Walters Gardens
1992 96th Ave
Zeeland, MI 49464

Come for a day of walking the gardens, speakers, and facility tours in this behind the scenes look at Walters Gardens.



  • 8:00 AM

    Check In and Morning Refreshments

    Pick up your badge and grab a cup of coffee.

  • 8:30 AM

    Opening & Greeting

    Walters Gardens Executive Team

  • 8:45 AM

    Company Update

    A season recap and presentation on recent facility expansions, including our new greenhouse facilities and Tissue Culture Lab.

  • 9:00 AM

    Social Gardening: Brand Building, Balance, and How to Stand Out on Social Media

    Keynote Address, given by Casey Lynn Lawrence of the Lawrence Garden Farm. A reflection on social media experiences and building a personal brand through the eyes of a small business owner and influencer.

  • 10:15 AM

    Explore Tips and Tools to Engage with New and Existing Customers

    Jessica DeGraaf, Proven Winners Director of Retail Accounts, reviews tools and programs available through Proven Winners to support IGCs.

  • 11:15 AM

    Production Tours

    A walking tour going through our Bare Root, Cold Storage, Shipping, and Greenhouse Facilities. Tours will take a break for lunch and resume after.

  • 12:30 PM


    Taking Place in our Display Gardens, with opportunity to walk the gardens before resuming tours.

  • 1:30 PM

    Production Tours Cont.
  • 3:00 PM

    Recent Display Garden Renovations Aimed at Emphasizing What Our Plants Can Do

    Walters Gardens Director of New Plant Development, Hans Hansen, overviews a series of recent Display Garden renovations aimed at showcasing different environments and uses for plants.

  • 4:00 PM

    Reception in the Display Gardens

    Join us for a cool beverage and chance to enjoy our 2 acres of Display Gardens

  • 4:00 PM

    Q&A with Walters Gardens Leadership Team

    Concurrent with the Reception in the Display Gardens, members of our Leadership Team will be available for an informal Q&A to answer any and all of your questions about Walters Gardens.


Event Ended

RSVPs are no longer available.