2023 Perennial Expo

Schedule

• 8:00 AM

  Check In and Morning Refreshments

  Pick up your badge and grab a cup of coffee.

• 8:30 AM

  Opening & Greeting

  Walters Gardens Executive Team

• 8:45 AM

  Company Update

  A season recap and presentation on recent facility expansions, including our new greenhouse facilities and Tissue Culture Lab.

• 9:00 AM

  Social Gardening: Brand Building, Balance, and How to Stand Out on Social Media

  Keynote Address, given by Casey Lynn Lawrence of the Lawrence Garden Farm. A reflection on social media experiences and building a personal brand through the eyes of a small business owner and influencer.

• 10:15 AM

  Explore Tips and Tools to Engage with New and Existing Customers

  Jessica DeGraaf, Proven Winners Director of Retail Accounts, reviews tools and programs available through Proven Winners to support IGCs.

• 11:15 AM

  Production Tours

  A walking tour going through our Bare Root, Cold Storage, Shipping, and Greenhouse Facilities. Tours will take a break for lunch and resume after.

• 12:30 PM

  Lunch

  Taking Place in our Display Gardens, with opportunity to walk the gardens before resuming tours.

• 1:30 PM

  Production Tours Cont.

• 3:00 PM

  Recent Display Garden Renovations Aimed at Emphasizing What Our Plants Can Do

  Walters Gardens Director of New Plant Development, Hans Hansen, overviews a series of recent Display Garden renovations aimed at showcasing different environments and uses for plants.

• 4:00 PM

  Reception in the Display Gardens

  Join us for a cool beverage and chance to enjoy our 2 acres of Display Gardens

• 4:00 PM

  Q&A with Walters Gardens Leadership Team

  Concurrent with the Reception in the Display Gardens, members of our Leadership Team will be available for an informal Q&A to answer any and all of your questions about Walters Gardens.